What to know about two listed prices for SharkNinja's Kevin Hart CryoGlow mask
The gunmetal-and-red CryoGlow mask, co-designed with Kevin Hart, was available from Oct. 26. Listed prices differ: $419.99 in the release, $399.99 on the product page.
SharkNinja has released a limited-edition colourway of its CryoGlow LED face mask, co-designed with its global brand ambassador, Kevin Hart. The gunmetal-and-red version became available on Oct. 26, 2026. The announcement lists it at $419.99 for a limited time on SharkNinja.com, while the Kevin Hart edition's product page shows $399.99.
The release says the colourway is meant to make men's self-care easy to fit into existing routines.
How the ambassador deal was set up
SharkNinja's newsroom dates its announcement of the Kevin Hart partnership to Oct. 6, 2025. Cosmetics Business describes Hart as a global brand ambassador for SharkNinja, the parent company of Shark Beauty. The campaign described in the newsroom post stars Hart and David Beckham.
That campaign is a digital series called Neighbors. Hart and Beckham play next-door neighbours going about their everyday lives and using SharkNinja products. It is in partnership with Hartbeat, Hart's multi-platform entertainment company. SharkNinja says it airs on television and social media, with new content rolling out through fall 2025 and beyond.
The Neighbors announcement names no specific models. It refers generally to performance-driven appliances from the Shark and Ninja brands, and a quote from Hart mentions vacuuming. The CryoGlow colourway is narrower: it attaches Hart's name and design input to one named device.
The series puts the partnership on screens, while the colourway puts it on a single product sold on a company website. The announcement does not describe how the colourway relates to the wider partnership.
What Hart contributed to the colourway
Hart worked with SharkNinja's team to create the new colourway, a gunmetal and red finish. According to a brand statement reported by Cosmetics Business, the design draws on his interests, including high-performance cars and fitness culture.
Hart told Cosmetics Business that between filming, his workout routine, running his businesses and keeping up with his family, he is always on the move, so he needs his self-care to work around his schedule. He said CryoGlow lets him take a few minutes for himself, and that he likes the bold, edgy design the team made with him.
The colourway is not the first limited-edition launch this year. Earlier in 2026, SharkNinja partnered with actress and CYKLAR founder Claudia Sulewski on the limited-edition Celestial Skies Collection, which introduced a new colourway across its beauty technology offering, according to Cosmetics Business.
The reported change is to colour and finish.
Why men's self-care is the pitch
Laura Dyer, SharkNinja's senior vice president of global entertainment and culture strategy, says the goal is to make men's self-care easy and approachable enough to fit into existing routines.
The company backs the pitch with two figures from outside sources. A YouGov 2025 study cited in the release found that 33% of US millennial men spend 20 minutes or more a day on skincare. Pinterest data cited in the same release shows searches for men's facial treatments have risen by triple digits in recent years.
The figures are company citations, and they are reported here as SharkNinja presents them.
Hart's account of a packed schedule frames the product around short moments in a busy day.
Price, availability and where to buy
The announcement lists the colourway at $419.99 for a limited time, available from Oct. 26, 2026, and names SharkNinja.com as where it is sold. It names no other retailers, gives no unit count and lists no prices in other currencies.
The Kevin Hart edition's product page, model FW322SL, shows $399.99, with a note that the price was reduced from $419.99. The same page carries a sign-up to be notified when the item is back in stock.
The page's note points to $419.99 as the earlier price, but it gives no date for the change. The announcement does not mention $399.99. The celebrity contribution here is a colour.
SharkNinja is headquartered in Needham, Massachusetts, and its Oct. 26, 2026 release gives its headcount as more than 4,100 associates.
“The celebrity contribution here is a colour.”
What the mask does, and what the record shows
SharkNinja says the mask offers four dermatologist-optimised treatments using iQLED technology, with high-energy red, blue and deep infrared light. The product page names them Under-Eye Revive, Better Aging, Skin Clearing and Skin Sustain. InstaChill gives three adjustable chill levels for the under-eye area, and a wearable remote control lets users take a moment of self-care anytime, anywhere.
The release also describes the mask as the first US mask to combine high-energy LEDs, deep-penetrating infrared and undereye cooling.
SharkNinja says the CryoGlow ranks as the number-one skincare facial device in the US, citing Circana retail tracking of US dollar sales from January 2025 to March 2026. The product page also calls Shark Beauty the number-one skincare facial devices brand in the US, using the same data.
The product page describes the device as clinically tested and FDA-cleared. It cites a 12-week study with 60 subjects for the Better Aging mode, used once a day, and lists a two-year limited warranty. The same page also says users saw improvement in fine lines in 8 weeks. The release says visible results can appear in as little as eight weeks.
The 510(k) record K242796, as listed by RegDataLab, covers a device named CryoGlow (FW3XXXX) from SharkNinja Operating, LLC. It shows a decision of substantially equivalent on Nov. 27, 2024, under product code OHS, which RegDataLab describes as light-based over-the-counter wrinkle reduction. The model number appears as FW3XXXX, and the record does not name the FW322SL edition.
The ranking and clinical claims are SharkNinja's own statements. The Circana figures cover US sales only, and the 510(k) entry comes from RegDataLab, an independent site built on public FDA data.
What has not been announced
Cosmetics Business reports that Hart will take part in an upcoming Shark Beauty campaign called Glow Like A Bro, which it says will be unveiled soon. The release also says Hart will take part in the campaign.
The release gives no unit count, and it does not say how long the 'limited time' offer runs.
